s skippy the bush kangaroo: one scary story

skippy the bush kangaroo



Monday, August 23, 2010

one scary story

no..doesn't include monsters...just technology.

one of the fastest-growing online businesses is the business of spying on internet users by using sophisticated software to track movements through the web, so that the information can be sold to advertisers.

julia angwin recently led a team of reporters from the wall street journal in analyzing the tracking software. they discovered that nearly all of the most commonly visited websites gather information in real time about the behavior of online users. the journal series identified more than 100 tracking companies, data brokers and advertising networks collecting data — which are then sold on a stock market-like exchange to online advertisers.

in a recent conversation with fresh air contributor dave davies, angwin explains how consumer surveillance works, how users can disable the tracking software — and how advertisers are continually evolving to keep up with the data they receive. she notes that many internet users are unaware that their information is being tracked and then traded. - npr fresh aire

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posted by SantaBarbarian at 9:00 AM |

4 Comments:

Seems to me, some have commented that the Wall St Journal uses some of that tracking software on its own customers, a (purported) fact that the article's authors and editors fail to mention.
commented by Blogger gmoke, 11:45 PM PDT  
I live in constant fear that someone will track my movements online and learn that I frequent a rather boisterous site that involves Australian marsupials.
commented by Blogger David Aquarius, 4:19 PM PDT  
Skippy uses sitemeter. Sitemeter tracks and stores visitor data. This isn't terribly frightening.
commented by Blogger DBK, 6:03 AM PDT  
You don't have to walk to leave tracks. We all leave pieces of ourselves wherever we go.

Whether it's Sitemeter, data bots, or bloodhounds, all it takes is someone with the right tools to hunt you down.
commented by Blogger David Aquarius, 4:29 PM PDT  

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